For over six decades, the iconic Clydesdale horses of CUB (Carlton & United Breweries) have been a symbol of strength, tradition, and the enduring spirit of Australia. From their humble beginnings as working horses on the brewery’s delivery wagons to their iconic role in parades, commercials, and promotional events, these majestic creatures have captured the hearts and imaginations of generations of Australians. Now, after a lifetime of dedicated service, CUB’s beloved Clydesdales are preparing to retire, marking the end of an epic journey that has spanned generations.

1. A Legacy of Tradition:

Since their introduction in the 1950s, CUB’s Clydesdale horses have become synonymous with the brewery’s proud tradition and commitment to quality. Bred for their strength, endurance, and gentle temperament, these magnificent animals played a vital role in delivering beer to pubs and bars across the country, pulling wagons laden with kegs through bustling city streets and rural communities alike. Their imposing size and striking appearance made them a familiar sight on the roads of Australia, earning them the admiration and respect of all who crossed their path.

2. Stars of the Parade:

In addition to their work as working horses, CUB’s Clydesdales have also become beloved fixtures in parades, festivals, and special events throughout Australia. Adorned in gleaming harnesses and adorned with ornate plumes, these majestic creatures cut an impressive figure as they strutted proudly through the streets, drawing cheers and applause from crowds of spectators. Whether leading the Anzac Day parade or participating in the Melbourne Cup parade, CUB’s Clydesdales were always the stars of the show, capturing the attention and admiration of all who beheld them.

3. Advertisements and Promotions:

In the world of advertising, few images are as iconic as the sight of CUB’s Clydesdales pulling a wagon loaded with barrels of beer. For decades, these majestic creatures have been featured in countless commercials, advertisements, and promotional materials for CUB’s flagship brands, including Carlton Draught and Victoria Bitter. Their timeless appeal and powerful presence helped to elevate these brands to iconic status, cementing their place in Australian culture and folklore.

4. Retirement and Reflection:

After decades of dedicated service, the time has come for CUB’s Clydesdales to retire and enjoy a well-deserved rest. With their workhorse days behind them, these beloved animals will be able to spend their golden years grazing in lush pastures, basking in the sun, and enjoying the company of their fellow retirees. As they bid farewell to the hustle and bustle of city life, they will carry with them a lifetime of memories and a legacy that will endure for generations to come.

5. Honoring a Legacy:

As CUB’s Clydesdales prepare to embark on their well-deserved retirement, the brewery is planning a series of special events and tributes to honor their legacy and celebrate their contributions to Australian culture. From farewell parades and commemorative ceremonies to fundraising initiatives and public exhibitions, these events will provide an opportunity for fans and admirers to pay their respects and bid a fond farewell to these beloved icons.

6. A New Chapter Begins:

While the retirement of CUB’s Clydesdales marks the end of an era, it also signals the beginning of a new chapter in the brewery’s storied history. As the brewery looks to the future, it remains committed to upholding the values of tradition, quality, and craftsmanship that have been the hallmark of its success for over a century. While the Clydesdales may no longer be a part of daily life at CUB, their spirit will live on in the memories of all who have been touched by their grace, beauty, and enduring legacy.

In conclusion, the retirement of CUB’s Clydesdale horses marks the end of an epic journey that has spanned generations and captured the hearts of Australians far and wide. From their humble beginnings as working horses to their iconic role in parades, commercials, and promotions, these majestic creatures have left an indelible mark on Australian culture and folklore. As they prepare to embark on their well-deserved retirement, they leave behind a legacy of tradition, strength, and timeless beauty that will be cherished for generations to come.